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Yes, well talk about a ‘generic’ look – this looks like a low quality, boring site you are not differentiating yourself from the run-of-the-mill – there is no incentive to engage with the site. Traffic is only useful if it is TARGETED, if they have the reason to visit your that you want (Buying a car). I would suggest capturing actual targeted traffic with a specific set of tools. A promotional video which is ranked to appear for your area would be useful, as would some cleverly constructed ‘dark posts’, use some social media hooks to further drive targeted traffic. I would re-work the site, and implement a multiple strategy campaign.