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robynRHD
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I agree with the idea of “a 7:1 ratio of value add posts vs self promo posts” but sometimes think people forget to post the “1”. I’ve followed some Facebook pages for months without ever realising they had something to sell.

Make sure that your page is not just viewed as one that shares good info and humorous quotes. It should occasionally send people directly to your website, whether to read a blog post with a CTA at the end, or to a landing page for a special offer or new product announcement.