Home – New Forums Starting your journey Help with pricing strategy (license & support) for online marketplace Reply To: Help with pricing strategy (license & support) for online marketplace

#1195815
Dave Gillen – Former FS Concierge
Keymaster
  • Total posts: 2,566
Up
0
::

Thanks Crimson. If the unique/novel part about your site is the products themselves (or creating a marketplace for them), then I would make the pricing as simple as possible (confusion is a big barrier to sales). That means sticking to convention for how similar types of products are usually priced (I’m finding the “pay for support” model a little confusing).

If the initial product included support for 1 yr, then you had the option to “upgrade” to the new version each year, then that might fit better with the way people are used to paying for desktop software for example.

As you’ve identified, there are some issues with licensing an excel file. Many products that “could” be excel files have become SAAS products because it’s easier to control and charge an ongoing fee for access.

Just some thoughts, but good luck!

Dave