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Byron Trzeciak
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All I can speak for is organic as I don’t manage any Bing paid campaigns.

For one of my largest clients over 70% of their total leads since July last year have come from Google. That’s fair enough given Google’s share of the organic market place.

However Bing traffic, although much less, has converted at 14% in comparison to Google that has converted at 12.5%.

Google AdWords has converted at 15%.

The fact that numbers are competitive would provide enough reason to at least trial it for your business especially if the cost per click was significantly lower than what it was in Google.

Every business is different but if you’re aware of your AdWords conversion rate it would be worth investigating cost per click on some of the same keywords in Bing and trialling it for a month or so.