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Hi Vac,

John raises some really useful points here, most of which I would discuss too.

When it comes to investing your precious start up capital into your business, where do you start?

As a branding specialist who also helps soloists develop their websites, I always suggest to clients that they start at the beginning (get the branding right) rather than the middle (the website).

If you are passionate about why you do what you do, rather than branding intricacies, this checklist will seem daunting at first.

  • Brand strategy
  • Logo design
  • Stationery design
  • Website
  • Promotional collateral
  • eBooks & opt-in offers
  • Document & presentation templates
  • Social media platforms & graphic templates
  • Email marketing platforms & campaign templates
  • Visual marketing graphics
  • Packaging
  • Photography
  • Copywriting
  • Trademarking & IP protection
  • Media relations
  • Marketing

Where to from here?
You have a couple of options when launching your brand.

  • Invest in powerful brand presence and be a magnet for your dream client from day one.
  • Or navigate the journey with zero branding and then start over when you have the capital to invest.

If you have a strong sense of style and technical capability, you may be able to head down the DIY path: opting to create your own logo and website. This will save you money initially so you can reinvest capital back into your business as you see fit.

If you are empowered with brand confidence, you will see the initial investment as a positive way to launch with strength from day one.

If your branding specialist holds empathy for your business journey, they may be able to offer a payment plan. This means that your start up capital will be put to good use, but in a way that suits your needs.

If you have strong business networks, you will be able to reach out to a colleague, ask “Who designed your logo?” & be referred to a branding specialist with confidence.

The formula for launching a brand is simple: plan, build, sustain & improve.

  • Create a hierarchy of needs and wants, then trust your heart and intuition with confidence.
  • Build a brand you love, which will attract your dream clients from day one.
  • Implement your strategy.
  • Constantly improve & refine your brand assets.

In the end, your choices will equate to capital or confidence.

If you need a planning toolkit to help you prioritise your needs, I’ve created one here. Grab the freebie in one click, no lists to sign up to [IMG]http://i1.wp.com/earthandsea.com.au/wp-includes/images/smilies/simple-smile.png?w=960[/IMG]

Hope this helps