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Hi Rich,

This sounds like an exciting venture – one I’m hoping you provide updates on regularly…

I’d lock in the business name straight up (it’s like $90), not to secure the “name” itself, but to give yourself a kick-start in the routine operation of the the business.

Buy that, I mean, it will take time to get your head around the administrative aspects of running a business, and by registering the name you’ll be forced into this world. So, when you’re in the position to launch your product you’ve got all the administrative rubbish under control…

You’ll also find things like dealing with councils, advertising etc easier when you’re representing a legitimate business.

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