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danielsidhom
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Online:

  • The long term goal would be to rank your website naturally. Paid advertising on AdWords, Facebook and LinkedIn, may help you start off on leads, but they obviously aren’t cheap.

Offline:

  • Bert mentioned referrals and I agree that this kind of business would do great with referrals.
  • Do something different, give something away for free, offer something special, competition.
  • Partner with a business that can benefit from you and vicar versa.
  • Create a YouTube channel giving some free businesses advice, add the content to your website.

Last of all, don’t do what you think will work. Do everything and then stick with what works.