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nduell
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Hi Mark,

Unfortunately, improving one’s website SEO rankings does always work with this method. As Google will typically not count these links as you are both linking to each, and therefore you cancel each others link out.

To improve your SEO rankings via links, you are best to seek links within your industry as google treats these as more important and valid. As you sell water tanks, you would be better seeking links from specifically from landscape designers/gardeners, home builders, architects & plumbers.

A very popular technique used today is guest blogging, where you write/supply original content for their website for no cost to them, but there is a link back to your website.

Best of luck with it.

Cheers,

Nick