Home – New Forums Tell me straight… Our new teeth whitening brand – KAPOW! Smiles Reply To: Our new teeth whitening brand – KAPOW! Smiles

#1202206
Dave Gillen – Former FS Concierge
Keymaster
  • Total posts: 2,566
Up
0
::

Welcome aboard [USER=87121]@KapowSmiles[/USER]!

Wow certainly some visually arresting branding. “Fun and new” is often at the opposite end of the spectrum to “safe and experienced”, however, so it may be a challenge to convince people that you’re both.

If your previous brand is well-known and trusted in your industry, it may be powerful to co-brand. For example “Kapow by OldBrand”.
If Volvo were to create a new funky car brand, they might call it “NewFunkyBrand by Volvo”, to leverage Volvo’s reputation for quality.

Good luck!
Dave