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JohnTranter
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bb1, post: 240008, member: 53375 wrote:

They often progress from mobile to non-mobile as they progress through the purchasing process.

Really, or is this just hearsay, remember hearsay is not allowed in Judge Judy’s courtroom..LOL

It’s the ecommerce mobile designers’ “get out of jail” card when the client complains.
“Of course your conversion rates are low, that’s not what the mobile site is for!”
;)

In fairness, I did sit through a IBM talk where they mentioned metrics about mobile use on retail sites, and the vast majority is for looking up information. e.g. addresses, phone numbers, pictures, price comparison, available colours etc.
Their advice was to make store information, nearest location and product search prominent on mobile sites.