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atud1
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A lot weighs on how much planning you did prior to starting your business. Has much thought been put on your business plan? If you did, you would have identified your main target audience for your products and a relevant strategy to reach that targeted audience should be employed. This would assist your greatly in deciding the right pricing strategy to employ. Customers who value cheap products vs quality aftermarket care can be seen as 2 opposite ends of the spectrum.

Regards,
Alan