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Dave Gillen – Former FS Concierge
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Welcome aboard Lyn!

Because you’re selling a new product, this phase of your business is about testing if the market is hungry for it. Once you have some sales and have some conversations with customers/partners then you’ll be much better informed about where your product fits in the market and can get your pricing right. For now it sounds like you know your basic costs well enough to not lose money during this testing, so well done.

The reason why you’re finding the decision difficult is because there are still too many unknowns to calculate the exact profitability of a future company that really doesn’t exist yet. I’d get started, then re-assess with more data.

Good luck!