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joelwarren
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Flip the question on it’s head, instead of how much does it cost – think how much value will this add to your client?

Most of the brand guidelines I’ve seen are like you said fairly long and detailed, but all have had different sets of instructions and lengths. Definitely not one size fits all.

Also I’d imagine a lot of brand guidelines sit in someones top draw and aren’t looked at very often.

Your clients obviously have some problem or aspiration they are trying to address by getting a brand guideline: work that out, work out why it’s valuable to them, communicate that and deliver on that value and the pricing becomes fairly irrelevant.