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Paul – FS Concierge
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Now that I think about it, the Cola Wars erupted in the 80’s after Coke introduced “New Coke”. It was a fiasco that was said to occur despite spending millions of dollars on market research and focus groups.

And here we are in 2016 and Arnotts is facing the same problems with the “Shapes” nightmare.

For an opposite view of how Agencies are wasteful in their recommendations because it is “safer” to spend money on TV instead of online, Google Gary Vaynerchuk.

If you do, be warned. That man swears.

A Lot.

Cheers