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A two-tier pricing structure would certainly be easy to implement and manage.

I would certainly look at a yoga studio using your mats in house as a great advertisement direct to your target market (assuming your business brand is on them). It would be harder to find a more ringing endorsement than local studios using and selling your brand.

If you are looking to create differentiation between your for retail and commercial use prices, it may be worth looking at selling a more robust / commercial use version of you mat. The high use and cleaning of yoga mats certainly has a degrading impact over time and the last thing you want is your brand looking shabby in front of your target market. Probably not something which solves your immediate problem, but worth considering over time.