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Hi Vultures,

I think you’ve done a good job of keeping the home page relatively simple. I like the logo and imagery. I found the look wasn’t gender neutral, it seemed quite male to me, but this is refreshing in a market that is dominated by a feminine look and feel.

I’m really not sure how you’d rectify this easily, but even on my big screen it was impossible to see the pinstripe so from a distance it just looks as if you’ve got duplicate products. I’d consider organising by colour so you have white then white pinstripe and under that stone, then stone pinstripe.

Also on your ‘about us’ page, the first para is quite personable in tone, so why don’t I see your name on there, or a picture of you? And who is the ‘we’?

All the best,