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Hi again,

My view is that solo businesses have an advantage of the anonymous big guys. I wrote about it in this article. So I think showing your face and back story could be a part of your positioning. If you decide to share your story I also vote for ‘I’ not ‘we’ (see this oldie but goodie article).

While your back story may not be deemed important by your target market I don’t think there’s harm in adding it, people aren’t going to go to the about page under duress, but the ones who do will be genuinely interested to see. Plus I think it adds a sense of backing yourself and your venture by opening up there.

Of course it’s all up to you!

Hope it all goes well for you.