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What I actually do is to post links to blog documents in facebook and in forums. But I don’t do it agressively. I got a ridiculously high amount of clicks with a simple post on how to print out a scaled plan of your property. It did not really target the herb niche but the take away message is you have to write something people need and is not available elsewere.
That is it with facebook it is quite expensive and I really think weather a paper add is better.
What I am considering on facebook is a bit weird: I might use local adds but move the region to Canberra (I think I a locally reasonably well known and there are not so many people, people are not affluent and climate is different only 15 km downwards). Canberra has an affluent population and the climate is similar.