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El Arish Tropical Exotics
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Ads and likes are two different things. “Likes” are pretty meaningless unless you get people to engage and ultimately buy. I look at engagement on my posts rather than page likes.
I think you are right to focus on content before you bring people to your website. If you want to concentrate on Canberra why not write a blog article related to herbs in Canberra or container gardening with herbs in Canberra. You can pack it with links and keywords and send it to your newsletter subscribers as well as using it as your FB Ad. It will then sit there on your website driving traffic and continuing to target the Canberra herb gardeners.