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Have you taken a few moments to take a look at what competition you have – what they are doing and how they are doing it?

If you can’t find any competitors out there you have 2 possible answers:

1. There’s no competition because there’s no market and you would probably be wasting your time and money trying to create one.

2. You’ve stumbled on an untapped market that is just waiting for you to exploit it.

Having done some work in the tourism vertical there doesn’t seem to be much innovation in how the industry approaches the market and I wonder if that’s because the same old same old websites and approach gets the best results.