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Johny
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My opinion only but I see (and use) LinkedIn purely for networking. More passive than direct.

Anyone who has connected with me, only to make any form of direct pitch, usually gets deleted as a contact.

I get more involved in discussions and stuff like that and have had recommendations and enquiries as a result of that. Sometimes private discussions in the inbox lead to that, but can’t say I have ever really forced my products or services onto anyone.