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My wife will send out an email to her subscribers when she has a special offer on, and then she’ll get an avalanche of sales. It can be a great marketing tool if used properly.

Personally I usually ignore popups and if I do subscribe to a site, it’s normally during the checkout process.
I believe it’s normally a good idea to offer several ways to subscribe, and maybe time the popup so it occurs after a few pages of browsing

But if a popup has something like this text in the popup:

  • Click here to subscribe for great prices or;
  • Don’t subscribe if you want to keep paying high prices

Then I’m gone, I won’t even look at the site. Please don’t do that.