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El Arish Tropical Exotics
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JohnTranter, post: 245268, member: 20554 wrote:
My wife will send out an email to her subscribers when she has a special offer on, and then she’ll get an avalanche of sales. It can be a great marketing tool if used properly.

Personally I usually ignore popups and if I do subscribe to a site, it’s normally during the checkout process.
I believe it’s normally a good idea to offer several ways to subscribe, and maybe time the popup so it occurs after a few pages of browsing

But if a popup has something like this text in the popup:

  • Click here to subscribe for great prices or;
  • Don’t subscribe if you want to keep paying high prices

Then I’m gone, I won’t even look at the site. Please don’t do that.

Yup, I spend thousands on advertising in a specialist magazine tracked it with a special discount code and got diddly squat business out of it. The customers that used the code were already customers that had seen it in my blog post/ newsletter.

It did teach me how valuable my mailing list is.

Now instead o paying for advertising I just run a sale and send out a blog post/newsletter. Always get a great response. I go about 50-50 on informative articles and sale or restock announcements to keep customers interested, subscribed and coming back.

Ann