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El Arish Tropical Exotics
  • Total posts: 227
bb1, post: 245442, member: 53375 wrote:
Ann, how do you know they don’t open the emails?
Mailchimp shows me exactly who opened and what they clicked on. Also shows me the most popular links clicked. Also everyone on your list has stars next to their name to indicate how engaged they are with your emails. If I drill into reports it even shows me who were my customers that reopened it the most. Industry average for ecommerce is 2.6%.
I’m sure it varies from company to company but they would all have pretty good reports. Since this thread has started I’ve also linked Mailchimp to Neto so I can actually check on who ordered after opening (hopefully).
ps I’ve been chimping for awhile and am happy but here is a good article on more current email marketing applications.