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Hi Jill, if you want get into Coles or Aldi, you may need to show them how much you are going to invest in marketing your products in Australia and how your product is different from your competitors.

You need to show them why they should put your products on shelves, e.g. you are going to launch a national TV campaign to drive people to the retailers to buy your products. If you put on the buyer’s hat, would you put a product that no one knows on your shelves?