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Hi there

This is a good example of relationship marketing. So ensuring that you connect with the customer at critical times post purchase, not just pre-purchase. This definitely helps create a positive customer experience which in turn creates advocacy and increase referral. Yes you can set up trigger based emails based on the rules you set. I am not sure if the free version of mail chimp with allow this but there are plenty of email marketing systems that do. Start by asking mail chimp and also get some quotes for others. Campaign monitor is another fairly easy to use system, they may have that function, but it is a paid system.

All the best.