Home – New Forums Marketing mastery Specific SEO Question Reply To: Specific SEO Question

  • Total posts: 32

Hi Jo

There’s more to having an effective website than having a site that ranks well.

I’ve just had a look at your site and, while I’ve had 20 years experience of getting a wide variety of clients’ websites to rank well, I’ll leave that to others to address.

What I want to raise with you is the scanability of your site. Most people do not sit and read every work and every line on a web page. They scan for words that resonate with what they are looking for and, if they don’t find them with a quick scan, they leave and go to some other website.

Your front page needs some scanability … you need all that text to be broken up with sub-headings that include words that will resonate with your clients and when you do that there’s an added bonus.

Google also likes seeing sub-headings … especially if they contain keywords and keyword phrases.