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Paul – FS Concierge, post: 246111, member: 78928 wrote:
Hi Ken,

I agree with [USER=56118]@Byron Trzeciak[/USER]. Your home page is not set up for conversion and in your case, I would recommend especially to have case studies with outcomes which will help to paint a picture of the sales outcomes that are possible.

And with LI, if you could have some compelling content to post in LI Groups, you could become known as an expert which is the first step (trust) in attracting new clients.

People are looking for your services but I feel that bridging that trust gap is crucial – (people are terrified of spending money and not getting a return).

Thanks Paul, I get your point regarding Case studies. We have another page called Testimonials, do you recon we should move Testimonials to the home page or create proper Case studies and upload them on the home page?
Also, could you confirm what is LI Group? :)