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Paul – FS Concierge, post: 246167, member: 78928 wrote:
Sometimes the advice here can be stark but our long time and helpful members have your best interests at heart and from your last response to Byron I can see you are taking the advice in your stride so kudos to you.

Trust elements are really important in building a “sales funnel” – it is a great term to Google. Once you have a great sales funnel built, you can maximise your ROI on ads you run.

To answer your questions, LI have Groups such as those for Sales, HR, CEO’s, CFO’s etc. If you can write some compelling content of interest to those groups (join the group, be helpful, post) it is possible to become the go-to-guy.

Case studies are a form of trust element and work really well for painting a picture around authenticity, process and outcome. They can work hand in hand with testimonials.

For them to work, they need to have what you did, how you did it and what was the outcome and you need to provide Proof eg, screenshots are great.

Thanks Paul, have a good weekend