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Aidan, post: 246178, member: 2298 wrote:
As a professional sales exec yourself, you would be aware that just pulling people in through banner ads is going to provide some traffic but is not necessarily going to provide sales, because of the lack of motivation/intent as they wander in from elsewhere. They’re in curiosity mode.

If you’re into display ads you have to think much like a print advertiser and work out what message goes to what particular demo.

Then I’d suggest the AdWords Display Network is likely to be the easiest to get to grips with and easiest to experiment with (i.e different ads, different demo targets etc)

Nice one. We are looking for ways to promote our brand as a priority, converting leads is not that hard when the right category of prospects come to us. Industry related URLs sound like a good way moving forward. Google Adwards is definitely can be used to generate leads. Cheers