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DavidChin
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Hi Julian

Based on your comments, I generally suggest a ‘keep it simple’ approach to reflect an arrangement that seems relatively straightforward (sharing an umbrella brand and collaborating on building the brand).

This is different to sharing a business as you seem to be clear on operating independently other than the brand.

It will always be important to know who your customer is dealing with and where accountability lies. This is why trading names cannot be registered by two independent entities (and also why trade marks cannot be used for different entities unless it is on behalf of all of them).

As Jacqui mentioned, it is generally a good idea to record your proposed arrangement with your associate.

Regards
David