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some great advise from [USER=81210]@DavidChin[/USER] but from a practical view point is it worth the hassle of having to go through the legalities of getting the current registration cancelled or applying for the trademark. Is that name really going to get you the extra business. I suppose is it a must have or a nice to have.

A lot of time and effort could be involved for a name which in reality may give you no great benefit. Whats the ROI