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Byron Trzeciak
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Search terms for plumbers are typically very expensive from what I’ve seen. Most plumber related keywords could fetch anywhere from $15 up to $60 bucks per click for keywords like “plumber claremont”.

Your website needs to convert hard if you’re going to make it profitable in this space.

I would bring it back to your highest revenue items – if it’s bathroom renovations then focus on what’s going to bring in the dollars for you rather than fighting over small jobs.

Bathroom renovations are still within the $20 – $40 dollar click range however so you really want to ensure your website sells what you do so that it converts.

You should definitely focus on your SEO and building a strong structure to your site. Suburb pages like the following are a good way to build out highly relevant pages to target suburbs with lower competition.

theplumbingandgasguys.com.au/plumber/perth/claremont
superiorplumbing.net.au/fremantle/

They should be long form content, 1000 words plus, with unique content and optimised images etc and please don’t spam keywords – write for humans. The second example is a much better example.