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Hi Natalie

Welcome to Flying Solo. I can understand your excitement/uncertainty and interest in finding a benchmark. I would say it would be difficult to find an answer you would, or should, be happy with since you are providing professional services that are not commoditised. The same applies with your target audience and potential clients.

I see your strength is with business planning and analysis – I would treat digital marketing no different to any other business development activity – sustained, multi-pronged, with a long term focus, and monitoring of past performance.

I think the key issues are content and presentation, and you seem to have nailed them already. I would wait at least a month or two and then see whether you are getting satisfactory returns on your investment.

Good luck!