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Dave Gillen – Former FS Concierge
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emmaX3, post: 248782, member: 99035 wrote:
But I’m not too sure how to gain the trust of the customers about the quality of the products?

If I can’t beat the prices, how else can I attract customers?

Tell the story of how/where they are made and by whom and why it matters and why unique.

You only have to compete on price when you are selling the same thing (or when people can’t tell the difference). Personally I’d probably position them as gifts – we often spend more on a gift that’s unique/authentic than we would buying for ourselves for everyday use.

Dave