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Lucy Kippist
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Greg_M, post: 249807, member: 38207 wrote:
“Word of mouth” has been 99% of the “advertising” I’ve had in over 40 years of being self employed or in businesses, and I’m still here and paying the bills.

I’d guess it’s best suited to service type businesses rather than selling widgets, but I’d say even retailers etc. benefit from same or there wouldn’t be the pressure on to get satisfaction feedback, testimonials and proof of loyalty, which as a consumer drives me nuts, deliver the “service” (most don’t) and I will refer you.

With the exception of replying to a few ads in newspaper tender columns in the early days almost everything else I’ve done has come from direct referrals and that continues today. For some specialised services I have asked clients not to disclose who did the work, so I don’t get swamped by idiots and tyre kickers.

If as a small business you deliver in spades, provide value for money and stand by your workmanship, product or service, I don’t think you’ll need to spend much on advertising.

A website is a good idea in this day and age so people who’ve heard of you or your business can find you…but no amount of web development, SEO, digital marketing etc etc etc will help build a business, if what you deliver is crap.
Hi Greg,
Thank you so much for such a considered response. Wow – 99% of your business is impressive. And I really agree with this comment: “If as a small business you deliver in spades, provide value for money and stand by your workmanship, product or service, I don’t think you’ll need to spend much on advertising.”