Home – New Forums Marketing mastery Eponymous or not….? Reply To: Eponymous or not….?

The Profit People
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Hey Chelle, A few things to consider in relation to the question you are asking that come back to your business model and exit strategy

If your business model is to be a personalised service by you then maybe your name may be better.
If you plan to expand and have many sites then maybe don’t use your name since you will not be personally delivering the service.
If you plan to build and sell your business then by not using your name makes your business more saleable.

Hope that helps…