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Sam, what about a trailing commission or something of that nature, if the business doesn’t take off you take nothing, but if it does take off you get some pre negotiated compensation for your time. Be it fixed rate per hour, or a percentage I have no idea, but something where you don’t actually take a ownership position, but you are looked after if your efforts make a difference.

it’s what I have always thought marketers and SEO people should do, don’t charge anything until the fruits their efforts which may not be seen for months are realised. But an agreement up front as to what that may be.