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Paul – FS Concierge
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My tip for non-ecommerce websites would be to use a WordPress website template put together by a world class designer. Around $100 could put you in the shoes of a business that has spent thousands on a custom design.

Just make sure they have sold their designs to 1000’s of people and that they have second to none support and the designers demo loads fast – you can conduct a free, basic speed test using Pingdom Tools