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Zava Design
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Copycat websites work on the following occasions:

1) They’re released soon enough after the original high profile version so that people are still buzzing about it, lots of people talking online, so you can ride that hype a little once your’s comes online.

2) They spend a LOT of marketing $$$$ to first of all get a bunch of jobs listed on your site, and then to get the name/url in front of everyone that is looking for the original entity.

Your best bet is to identify a niche that hasn’t been catered for yet (sorry, the Aus freelance marketplace has), or try to identify the next “thing” that will be big online.