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StudioS
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Hi ABW,

Would ABW and Maxton be selling different types of products, or servicing different channels? If so, you may want to keep them as 2 separate brands of your business, as opposed to re-branding your business. Kind of like Unilever is the corporate brand which owns other brands like Dove, Lux, Streets etc etc. Each of these brands have their own marketing, website and registered names.

So my suggestion is perhaps creating a corporate brand for your business and having ABW and Maxton as their individual brands under the corporate brand. Your corporate brand can very well be ABW, and then use something like ‘powered by ABW’ for the Maxton products. Or ‘in partnership with ABW’ etc. You get the idea.

Hope this is helpful.

Shirley