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No worries Steve,

There are a variety of tools/websites out there to find keyword search volume data. In this instance i used Google Adwords Keyword Planner.

When it comes to ranking for related keywords, Search Engines are big fans of latent semantic indexing.

Latent Semantic Indexing (LSI) is when you use a variety of related terms as you have listed above. If you use the same term too frequently throughout your site, their is a high chance your page will be devalued for keyword stuffing. So try not to overdo the keyword density.

PUNCH Digital Team