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Paul Leach, post: 251942, member: 77149 wrote:
One thing that really helped me with my open % was removing people that have not opened the last couple of emails or have not opened an email in the last 60 days (on average I send one or two emails a week to my list).

So you may be removing people who read your email, but just haven’t opened it. Is that really a god strategy

Paul Leach, post: 251942, member: 77149 wrote:
Mailchimp works really well but i have found Active Campaign is the next step up and has improved my open rates.

Now is it Active Campaign that improved your open rate or the fact you are removing people who didn’t open. You may be attributing to much to Active Campaign