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Forget the fact it is Ecommerce, it can be Ecomm, a retail store, a gardening business, etc. You need to do your due diligence, check the books, get a professional to check them, and still take them with a big grain of salt. But in reality it is jut another business.

Generally I would say that as long as the figures stack up and are legit for an existing business, there would be less overall risk as if you have done your homework it would have existing cash flow, so you should be up and running from day one, where as a new business you start with nothing and go in a negative direction for a while.