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Paul – FS Concierge
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Hi Eric,

Yoast was free the last time I looked.

To do well in search results, your site structure and SEO elements and the directories you are listed on are probably the most important factors.

To do all of this well, you will need to do an absolute ton (I mean 50-200 hours) of research yourself or engage a decent SEO experienced in local SEO – thankfully, we have several good ones that frequent Flying Solo.

A $200 budget will not do the job or come close to it but if done your SEO is done well, you will get a massive ROI down the track.