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Aidan
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H1’s, H2’s pfffttt

They’ve not been correlated with rankings for years now as far as I can tell. If it makes sense for the particular piece of content then I can’t see why there should not be more than one H1. Long piece of content/one page website…

I honestly don’t see all this traditional old school stuff making much difference these days. Google has worked out some far better ways to rank content. It’s why we see little correlation between title tags and rankings now too, there are much better ways to work out the substance of content than looking at tags and headings.

I’m not saying don’t do the old school stuff, I still do it myself for the most part anyway but it’s a fractional return on getting the content right.