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Zava Design
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Some great advice from Byron above. You need to focus on improving your site first, both to improve organic SEO, but to also make it more effective when someone does land on your site. If you want to do that yourself then take the time and “reverse engineer” your competition’s best websites, focusing on what and how the website communicates key messages, the calls to action …etc.

Or else you could find out who designed/built the best websites of your competitors and get in touch, sometimes time is money and you can earn money to pay a pro in the time you would spend doing the site yourself.

My most recent “trades person” website: http://doorinstaller.com.au