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JohnW
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Aidan, post: 252117, member: 2298 wrote:
Had to explain today how sometimes pages rank well without the ‘keyword’ in the title, meta or even text… no backlinks involved either…

Times are changing!
Hi Aidan,
Want another example for sceptics?

I got into a debate with an SEO who claimed links were the main reason for the top ranking on Google UK for the search query: Cheshire wedding photographers

Trouble was the top 3 external link numbers as reported by a popular link tracker tool went:

Rank #1 = 1,005 links
Rank #2 = 21 links
Rank #3 = 355 links

I could have found hundreds/thousands of pages with more external links to them then the #2 page.

Even more telling was the internal site page that ranked #2. It’s Home page qualified for the search query, had 20,000 external links to it but it did not rank in the top 1,000 results.

I’m still waiting for the SEO to explain that anomaly in his argument.