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Rowan@quaotic
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I am thinking that maybe, to avoid complications, you might ask them if they would be interested in a bit of joint advertising instead. Do you sell mostly locally through your online business? Maybe some cross promotion. Of course that would only work for advertising to customers that are in the area of the b&m store – buy online from me and take your printed/email receipt to the (B&M store) for % off on that, and vice versa.

Just a thought.