- Total posts: 150
So “flat” design, drop shadows …etc, will come and go. But the underlying rationale for how elements look generally, and where they are positioned within an interface, will – and many would argue should – remain consistent.
Great example! I’ll put this alongside mobile phone form factor.
The sameness I see on a lot of websites (several of mine included) is the ‘horizontal bar’ layout: full width sections, each with a different background (image or colour). In the absence of previous user behaviour knowledge and some fairly serious tracking, for me, it overcomes the challenges of:
- do we make people click or do we make them scroll, by making them scroll but refreshing and maintaining interest in each section
- on desktops, what do we do with the ‘dead area’, the area outside the main content area
- whether you are using a framework or not, it’s easy to maintain consistency across devices.