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Zava Design, post: 264050, member: 34615 wrote:
Let’s take car dashboards for one…
So “flat” design, drop shadows 
…etc, will come and go. But the underlying rationale for how elements look generally, and where they are positioned within an interface, will – and many would argue should – remain consistent.
Great example! I’ll put this alongside mobile phone form factor.
The sameness I see on a lot of websites (several of mine included) is the ‘horizontal bar’ layout: full width sections, each with a different background (image or colour). In the absence of previous user behaviour knowledge and some fairly serious tracking, for me, it overcomes the challenges of:
- do we make people click or do we make them scroll, by making them scroll but refreshing and maintaining interest in each section
- on desktops, what do we do with the ‘dead area’, the area outside the main content area
- whether you are using a framework or not, it’s easy to maintain consistency across devices.
